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Perry Mitchell – Coach, Mentor and Franchisee Support Manager
Why should I pay fees?
This question is at the core of your decision to become a franchisee. 
It is a very good question. After all, with a Ute, a mower and a whipper snipper you can start up a mowing business.
However, starting, building and growing a business investment require much more than just a commitment to hard work and “having a go.”
Joining a franchise system means paying fees to embrace the brand, reputation, track record and the proven systems.
All businesses experience highs and lows.
In times of need and often to have an analysis, examination and an evaluation of their business, small business owners very often turn to business coaches or advisors. Typically, this “coach” has not had “hands-on” experience in the industry, and substantial fees will be paid chasing solutions. As with any business, the business of coaching must be able to concentrate on their most profitable clients and it is not uncommon for fees to exceed $10,000 per year for ongoing counselling.
At Jim’s Mowing Sydney we proudly have a franchise support manager, Perry Mitchell who is a “coach”, and mentor with over 12 years’ experience as a very successful “hands-on” franchisee and more recently 4 years in his current role. It is fair to say that Perry has pretty much “seen it all before” and is therefore uniquely qualified to provide ongoing support.
In addition Perry organises and conducts regular meetings, trade shows, seminars and workshops to assist franchises with ongoing education and updates in the industry.
The “Jimmobile” VW Caddie allows Perry to “come to you” with on the job field visits.
The caddie analogy is appropriate.
“In golf, a caddy (or caddie) is the person who carries a player’s clubs and bag, and gives insightful advice and moral support. A good caddy is aware of the challenges and obstacles of golf courses being played, along with best strategy in playing it.” Quote is from Wikipedia.
Our “caddy” can help all of our franchisees be major Grand Slam winners.
After a distinguished career in the military serving the country with honour, Perry became a Jim’s Mowing franchisee in September, 2000. He is married and the proud father of two grown children and two grandchildren.